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About Us

When it comes to watches, We are 100% pro-choice!

Choice is what this country’s founded on. The craving, the demand, for choice and difference is innately in us, that is what we believe, and so that is what we strive to realize in anything we do.

With, We want to offer you the consumer a truly dizzying amount of choice for all your varied swiss watches desires. This doesn’t just mean choice in brands, but within brands - choice within choice. Every major watchmaker out there has a variety of ‘meditations’ on their core watch. They like to make variations on the theme as it were. Being able to offer this kind of selection is a real point of pride to us, and it’s what this company is about.

We may be young, but we’ve done our homework. We didn’t achieve this success without hard work and attention to detail. Though we may not have experienced the golden age of watches, and though most of us tell time as much with our G4’s as we do with our manual timepieces, we still know a good watch when we come across it.

We know quality design and craftsmanship, we know the legacies of the greats and the lesser known, and we know style for sure! Whether you’re a senior citizen still looking to be chic and elegant in your old age with your modest retirement income, or whether you’re a young person with a lot of ambition and you want to make a good impression, we will provide you with swiss watches that will be just right for you and give you the happiness, status, or sparkle you’re looking for. Happy Shopping.... :)